Design Museum, London

Supporting a step change in the museum proposition

In 2009 we were appointed to review the collection and collecting strategy of a museum that never wanted a collection. This was the start of a long relationship which saw us appointed as lead for Content and Interpretation through the £45m capital works of their move from Shad Thames to High Street Kensington in 2016.

Leading work on the reshaping of the Design Museum visitor and community offer to meet a new building, a new location and a radically changed audience. Welcoming families, elders and non design sector independent adults; shifting from 70% creative practitioners to 30%.

Devising a strategic visitor engagement brief within a complex stakeholder group; working to fulfil Section 106 obligations via a (successful) Heritage Lottery Fund bid involving museum, consultant team, local authority and funding bodies. We authored a number of key pieces, including the visitor engagement and content strategies and concept for the permanent exhibition Designer Maker User.

This is a new approach to communicating the value and impact of design on people's lives
'How to design a design museum', The Design Museum DIrectors, 2016.

Project details

Year: 2009 - 2016
Client : The Design Museum
Team: Daniel charny, Dee Halligan, Devorah Moritz, Tom Wilson, Johanna Agerman Ross, Corinna Gardner.